Cheaper Apple TV could be on the way
Apple analyst Ming-Chi Kuo predicts that Apple may launch a cheaper Apple TV model in the second half of this year. According to Ku, this better price is aimed at bridging the company’s gap with its competitors in the middle of the economy.
Apple TV HD currently starts at Rs 15,900 for the 32GB version and Apple TV 4K starts at Rs 18,900. Kuo did not go into detail on what a cheaper Apple TV would look like, but a cheaper device would make it more compatible with competing devices such as the Amazon Fire TV Stick 4k Max, which started at Rs6,499.
With the 4k version of the device starting at Rs 3,000 over 1080p only, the second version now seems like a bad deal. Apple may try to offer customers a cheaper option that is cheaper than the Apple TV 4k.
According to The Verge, Apple TV is known for its Extended Display Identification Data (EDID) capabilities. EDID provides information to set-top boxes or other video output devices through a screen that is connected to it. Apple TV apparently supports a wide range of home theater standards and formats, making it the “gold standard for professional home theater installers.”
This means that Apple TV is more likely to recognize your TV’s capabilities and transfer content to it. For example, if your TV supports HDR, the device is more likely to recognize and output content due to its better EDID capability.
But despite this, the relatively higher cost of Apple’s streaming devices puts them out of reach of customers looking for a cheap streaming experience. This also creates a problem in Apple’s streaming and advertising business, as customers are more likely to use Apple if they already have an Apple TV or other device.
This is probably where the cheaper Apple TV comes in: a good middle ground among the cheaper alternatives on the market, which still offers some good features and options for its more expensive 4k sibling.